DATA EXSTREAM
Could Singtel’s speed and reliability of Singtel's newly upgraded 4G mobile network really be good enough to replace our eyes?
To make the typically invisible network visible, we demonstrated the speed, coverage, reliability and low latency of the Singtel mobile network by putting it to three extreme tests in real-world conditions.
How it worked
The three extreme tests:
1. A challenging fencing obstacle course
2. A risky rooftop game of whack-a-mole
3. A daring series of precision driving stunts
Each challenger was armed with a unique custom visor that strategically held two mobile phones directly in front of their eyes. One mobile phone was dedicated to capturing high-quality video, while the other was responsible for seamlessly streaming the content to them using Singtel's 4G network.
The success of each challenge hinged on the overall performance of the Singtel mobile network: low latency, high speed, data capacity, and far-reaching coverage. Any lag or additional second would prove disastrous.
To maximise reach and engagement, the campaign was actively promoted through various print ads and strategically placed OOH. Additionally, in an effort to enhance the user's online experience, the website offered a variety of engaging content pieces: DataExstream informative film, behind-the-scenes production videos, snippets related to the data gear, the challengers, and the star — Singtel’s 4G network.
AWARDS
Creative Circle Awards (CCA) 2016 | Cyber Social/viral video – Gold | Best Cinematography for Online Video – Gold | Best Direction for Online Video – Silver | Integrated Multi-platform Campaign – Bronze | Film & TV Direction – Bronze | Film & TV Cinematography – Bronze
One Show 2017 | Use of Technology – Silver | Integrated Digital & Physical Product – Merit | Physical Product & Mobile Integration – Merit | Innovation in Interactive / Ambient / Immersive – Merit
D&AD 2017 | Digital Marketing / Integrated Digital Campaigns – Wood Pencil
London International Awards 2017 | Digital: Electronic Equipment – Gold | Digital: Virtual Reality – Bronze