SATISFY YOUR HUNGER
WITH SUHAIMI

During the Ramadan fasting period leading up to Hari Raya Puasa, many non-Muslims have questions for their fasting Muslim friends, but find these questions awkward to ask. How can MCCY promote open conversation in an enjoyable and interactive way?

We created a series of Facebook Live videos, aptly entitled ‘Satisfy Your Hunger,’ featuring local celebrity Suhaimi Yusoff. These videos were designed to answer common questions about fasting during Ramadan, providing valuable insights into this important Islamic practice. With Suhaimi’s approachable style and engaging personality, the series made it easy for viewers to learn about the spiritual and physical aspects of fasting, while promoting a deeper understanding of the experiences and challenges Muslims face during Ramadan.

How it worked

Each video was broadcast at the exact Buka Puasa timing of the day, which added a real-time, immersive element to the experience. This timing allowed non-Muslim viewers to virtually “join” in the breaking of fast, fostering inter-cultural awareness and promoting empathy towards fasting Muslims. Through this unique approach, we aimed to bridge cultural gaps, encouraging non-Muslims to gain a more nuanced perspective on the significance of Ramadan.

The interactive nature of the series also invited viewers to ask questions, engage in live discussions, and share their thoughts, creating a space for open dialogue and mutual respect. By integrating entertainment with education, we hoped to create a positive, engaging platform for greater understanding, ultimately fostering stronger relationships between different communities in Singapore.