Client: Ministry of Culture, Community and Youth (MCCY) 

Agency: DDB Tribal Worldwide Singapore

SATISFY YOUR HUNGER WITH SUHAIMI

During the Ramadan fasting period leading up to Hari Raya Puasa, many non-Muslims have questions for their fasting Muslim friends, from the do’s and don’ts, to knowing what time they can Buka Puasa (or ‘break fast’) each day. In addition, some also find these questions awkward to ask.

We thus created a series of Facebook Live videos entitled ‘Satisfy Your Hunger’ featuring local celebrity Suhaimi Yusoff, to answer these questions and encourage non-Muslims to improve their understanding of this Islamic practice. Each video was broadcast at the exact Buka Puasa timing of the day, increasing inter-cultural awareness among non-Muslims and promoting empathy towards fasting Muslims.